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Category Archives: Business Development
The best cakes have layers and layers of different delicious flavors to enjoy. Stacked on top of one another, each layer is baked separately and becomes part of the whole. Like a layer cake, your business expenses have layers of … Continue reading
Running a small business is often about taking and managing risks. Market risks are normal but business and tax risks are another thing altogether. Most business and tax-related risks can be managed as long you know about them. Here are … Continue reading
Two very important skills for entrepreneurs to master are marketing and finances. Combine them by understanding the numbers behind marketing, and you have an even more powerful understanding of exactly what makes your business tick. Key Numbers – Cost Per … Continue reading
A 2014 Global Fraud Study conducted by the Association of Certified Fraud Examiners (ACFE) estimates that the average business loses five percent of their revenues to fraud. The global total of fraud losses is $3.7 trillion. The median fraud case … Continue reading
If you want 2016 to be better than 2015, you have to do something differently in 2016 than you did in 2015. It’s a simple but profound realization. Change brings the opportunity to make things better; it can be scary … Continue reading
Holding your own event is a great way to meet new people and allow them to sample your business in a low-risk setting. A face-to-face event allows you to build trust quicker than many other marketing methods, and trust is … Continue reading
Wow, can you believe that 2015 is half over already? Now that we’ve crossed the halfway mark, it’s time to see if we’re on track for our 2015 goals. To do that, we need to see if we’ve met our … Continue reading
Do you have employees who need to work together as a team? Or perhaps you need to work as a team with your customers and vendors. When people of different backgrounds get together for a common goal, there are often … Continue reading
Older marketing methods like direct mail and cold calling just don’t work as effectively as they did a few decades ago. There are two reasons for that: The trust level between people has dropped more than 20 percentage points in … Continue reading